Uma visão biologicamente cultural da compra e ostentação de produtos luxuosos

Felipe Carvalho Novaes; Jean Carlos Natividade

doi:10.5585/remark.v22i2.16573

Authors

Felipe Carvalho Novaes Pontifical Catholic University of Rio de Janeiro – PUC-Rio https://orcid.org/0000-0002-4534-5059
Jean Carlos Natividade Pontifical Catholic University of Rio de Janeiro – PUC-Rio https://orcid.org/0000-0002-3264-9352

DOI:

https://doi.org/10.5585/remark.v22i2.16573

Keywords:

Conspicuous consumption, Sexual selection, Extended phenotype, Ultimate causes

Abstract

Objective: This article aims to discuss the adaptive function of consumption, emphasizing the male consumption of luxurious products.

Method: This is a narrative and critical review of the scientific literature.

Results: The evidence gathered suggests that men who boast luxurious products use the material means of available culture (e.g., luxurious cars in an industrialized society and hunting skills in a traditional society) to exaggerate and display attractive characteristics in the “love market”.

Relevance: This study expands the existing literature by discussing the evolutionary functions of consumption and the differences between distal and proximal causes of conspicuous consumption.

Contributions: This study integrates previous research results on men’s luxury product consumption, giving them a rationale from Evolutionary Psychology.

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Author Biographies

Felipe Carvalho Novaes, Pontifical Catholic University of Rio de Janeiro – PUC-Rio

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Jean Carlos Natividade, Pontifical Catholic University of Rio de Janeiro – PUC-Rio

phD

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