Behavioral Chaining that Encourages Time Contract with Customers Fitness Center

Abstract

The pricing of physical modalities made by fitness center managers and the persistence or the discontinuance of their customers raises questions about intermittent schemes of reinforcement and punishment. The practitioner pays, as punishment, a monthly fee, in cash or in installments, to exercise. At the same time, he or she attends any number of times over this period. This frequency is associated with health and or aesthetic reinforcement conditioned by the activity. This work investigates the effect of the punitive conditions established by the manager of the fitness center and the dedication of individuals on the time of contract with customers in a fitness center. We conducted a correlational research study, recording data of 2094 clients of the fitness center over 666 days. The results reveal that the effects of attenuation of the punishment programmed by the manager interact with the frequency of going to the fitness center, setting off more time of customer’s contracts. Managers can thus stimulate the frequency of going to the fitness center through pricing, causing customers to renew contracts of service.