Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop

Abstract

The aim of this study is identify the profile of potential environmentally friendly customer service of an auto repair shop. This research is quantitative and it was applied as methodology the implementation of the data collection form, followed by unidimensional and dimensional analysis (independence test). Questions such as age, education level and family income were identified as significant variables regarding environmental issues. The age variable had significant relationships with the variables: valuation manufacturers that have environmental actions and how the individual is willing to pay more for a product or service that offered by an environmentally friendly company. The variable level of education had a significant relationship with the variables: valuation of products / packaging made from recycled material and as the individual is willing to pay more for a product or service offered by an environmentally friendly company. The family income variable had a significant relationship with the variable: enhancement of products / packaging made from recycled material.