State of the Art of National and International Publications on Neuromarketing and Neuroeconomics
DOI:
https://doi.org/10.5585/remark.v15i1.3188Keywords:
Neuromarekting, Neuroeconomics, Neuroscience, Eyetracking, BibliometricsAbstract
In the last three decades, studies involving the areas of Neuroscience and Biomedical Engineering and that converge on the possibility of mapping and evaluation of the brain in vivo showed significant development, enabling the emergence of the research fields called Neuromarketing and Neuroeconomics. In the present study, existing publications on the topic, with national and international bases were analyzed. Following databases were used as source for research: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD); Ebscohost Research Databases (EBSCO), Google Scholar, Capes Portal of Periodicals, PubMed (US National Library of Medicine National Institutes of Health); Scientific Eletronic Library Online (SCIELO), Scientific Periodicals Eletronic Library (SPELL). The predominance of theoretical work reflects a possible difficulty of conducting empirical research, which may be related both to the effective financial cost of the research, as access to integrative search channels, which depend on a transdisciplinary team.