Omission of Negligence: Where are You from, Where Do You go?

Authors

  • Rejane Alexandrina Domingues Pereira do Prado UFU - Universidade Federal de Uberlândia
  • Evandro Luiz Lopes Universidade Nove de Julho - UNINOVE, São Paulo e UNIFESP - Universidade Federal de São Paulo, São Paulo

DOI:

https://doi.org/10.5585/remark.v14i2.2906

Keywords:

Negligence of Omission, State of the Art, Scientific Production.

Abstract

This essay discusses about the scientific work on negligence of information omission in order to present a research agenda based on the directions indicated by the state of the art of the researches regarding the phenomenon. The essay also presents and characterizes the theoretical perspectives that prevail in this research area. Through a review of national and international academic production, published between 1988 and 2014, all of the articles found were selected, totaling 19 papers. Therefore, we found that studies on the negligence of omission phenomenon are still seminal and that the literature needs additional research for better understanding of this phenomenon. By means of the scientific reading method, all  19 articles found were analyzed and a research agenda on the theme of negligence of omission is proposed, built from the gaps identified in the studies on this theme. 

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Author Biographies

Rejane Alexandrina Domingues Pereira do Prado, UFU - Universidade Federal de Uberlândia

Doutoranda em Administração na UNINOVE

Evandro Luiz Lopes, Universidade Nove de Julho - UNINOVE, São Paulo e UNIFESP - Universidade Federal de São Paulo, São Paulo

Mestre em Administração de Empresas pelo Programa de Mestrado e Doutorado em Administração - PMDA da Universidade Nove de Julho - UNINOVE; Doutor em Administração pela mesma instituição; Professor do programa de Mestrado e Doutorado em Administração da Universidade Nove de Julho - UNINOVE e da EPPEN - Escola Paulista de Política Economia e Negócios da UNIFESP - Universidade Federal de São Paulo.

Published

2015-06-30

How to Cite

Prado, R. A. D. P. do, & Lopes, E. L. (2015). Omission of Negligence: Where are You from, Where Do You go?. ReMark - Revista Brasileira De Marketing, 14(2), 260–275. https://doi.org/10.5585/remark.v14i2.2906