ATTITUDES AND FACTORS THAT INFLUENCE THE CONSUMPTION OF ORGANIC PRODUCTS IN RETAIL <BR> DOI: 10.5585/remark.v8i1.2131

Abstract

The market for organic food is growing due to the concern of consumers with a healthier nutrition and due to the pressures of the consumer market for the use of more sustainable means of production. In Brazil, the organic market also configures itself as a trend. This article aims at identifying the factors that influence the consumption of organic products. To do so, the analysis was focused on organic products consumers who choose the supermarket as their point of sale. To identify these factors, issues like consumer behavior, purchase attitude and retail was addressed in the literature review. The methodology has divided the article into 2 parts. The first one used an exploratory research. The second one used a descriptive research under a survey method and factorial analysis. Analysis of the results led to the conclusion that the factors are egocentric, and that there are barriers that confuse the consumers in buying organic food.