Fatores do Ambiente de Hotéis e a Experiência de Consumo: Uma Pesquisa Qualitativa com Homossexuais de Recife

Juliana Pinheiro da Silva; Yákara Vasconcelos Pereira Leite

doi:10.5585/remark.v8i1.2126

Authors

Juliana Pinheiro da Silva Bacharel em Hotelaria na Universidade Federal de Pernambuco - UFERSA
Yákara Vasconcelos Pereira Leite Doutoranda pelo PPGA da Universidade Federal de Pernambuco - UFERSA

DOI:

https://doi.org/10.5585/remark.v8i1.2126

Keywords:

Consumption Experience, Hotel, Service Environment.

Abstract

This study aims at describing the hotel environmental factors that most influence the consumption experience of the interviewed homosexuals. Aiming at finding out the perspectives of the masculine gender respondents who live in the city of Recife, it was developed a qualitative research in which the semi-structured method of interviewing was used. The results indicated that the lighting, cleaning and aroma (environmental conditions); the bed, the area of preference and functionality (space and functionality); the decoration (signs, symbols and artifacts), the breakfast and cable TV (extrinsic benefits), and the hotels employees (factor of the social environment of hotels) were the environmental factors of hotels that most influenced the consumption experience of the homosexuals interviewed. It was also verified the level of detail and the exigency of such public.