Communication, Technology and Subjectivity: Strategic Observations

Abstract

This text presents a critical reflection of communication and technology as production of knowledge and subjectivity, considering the sociopolitical aspects. How to attribute new dimensions from ideological to technological values? In this context, an emergent situation about the implantation of the Brazilian system of digital TV (SBTVD) is analyzed. Body, experience and image are putted as critical categories that were introduced during this research, from the language – stratified between culture and representation. The article analyzes the contemporary studies from the cultural researches to the new technologies (analysis about body, culture, language and new technologies). Thus, contemporary studies (BHABHA, 1998; CANCLINI, 1998; COSTA, 2004; EAGLETON, 2005; GUMBRECHT, 1998; HALL, 2003; HUTCHEON, 2000; LÉVY, 1999; MATURANA, 1997; YÚDICE, 2004) strategically contextualize a theoretical-methodological point of view to demonstrate concepts of upgrading and innovation. The methodology is established by description of objects and their contexts to be investigated in a multidisciplinary way.