Contemporary Advertising and Mass Communications Theories
DOI:
https://doi.org/10.5585/remark.v6i2.1196Keywords:
Linguagem. Mass Communication Research. Propaganda. Teoria crítica. Teorias da comunicação.Abstract
From readings of classic works on communications theories, presented in Wolf (2005) and Mattelart and Mattelart (2000), in this work are presented the main theoretical reflections on communications theories that have contributed for the understanding of the processes in advertising and propaganda, in order to observe the most used theoretical lines in the area, as well as to point out other theories and less worked hypotheses in the studies of communication.Downloads
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Published
2008-08-12
How to Cite
Kawano, D. R., & Trindade, E. (2008). Contemporary Advertising and Mass Communications Theories. ReMark - Revista Brasileira De Marketing, 6(2), 165–174. https://doi.org/10.5585/remark.v6i2.1196
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