O que sabemos sobre a relação das mulheres com o turismo de aventura e ecoturismo?

Ivaneli Schreinert dos Santos; Amanda Alves Borges; Pedro Scrivano; Otávio Bandeira Lamônica Freire

doi:10.5585/podium.v11i1.19545

Autores/as

Ivaneli Schreinert dos Santos Universidade de São Paulo https://orcid.org/0000-0002-7858-1015
Amanda Alves Borges Universidade de São Paulo https://orcid.org/0000-0001-6270-5389
Pedro Scrivano Universidade de São Paulo https://orcid.org/0000-0003-2622-1920
Otávio Bandeira Lamônica Freire Universidade de São Paulo (ECA-USP) https://orcid.org/0000-0002-9008-4273

DOI:

https://doi.org/10.5585/podium.v11i1.19545

Palabras clave:

Naturaleza, Desarrollo social, Sexismo, Participación feminina, Feminismo.

Resumen

Objetivo del estudio: este artículo tiene como objetivo principal comprender la producción científica que aborda la relación de las mujeres con el turismo de aventura y el ecoturístico, orientando el desarrollo en el tema.
Metodología/enfoque: análisis de 43 artículos científicos, que fueron encontrados en la base de datos SciVerse Scopus®, desde 1998 hasta junio de 2020, utilizando la bibliometría como metodología con la ayuda del software IRAMUTEQ®.
Originalidad/relevancia: las desigualdades de género son obstáculos para el desarrollo de una sociedad más justa, sin embargo este problema aún se refleja incluso en los segmentos considerados más sostenibles dentro del turismo, como la aventura y el ecoturismo. Al pensar en este problema, se percató de la importancia de comprender la relación de las mujeres con estos segmentos.
Principales resultados: se pudo percibir que la temática es ascendente, teniendo la mayoría de los estudios con enfoque cualitativo y han sido publicados en varias revistas internacionales de impacto. Los estudios encontrados identifican beneficios y barreras que deben superarse dentro de estos segmentos para las mujeres. Otro resultado fue la evidencia de agroturismo, que apareció en varios estudios. En el tema se destacan las cuestiones de la igualdad de género, el papel de la mujer y la experiencia de la mujer.
Contribuciones teóricas/metodológicas: el artículo presenta un análisis completo de las producciones científicas sobre la relación de la mujer con el turismo de aventura y el ecoturismo, demostrando los principales aspectos y brechas, sirviendo de base para el desarrollo del conocimiento en el área y contribuyendo a una agenda de estudios futuros.

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Biografía del autor/a

Ivaneli Schreinert dos Santos, Universidade de São Paulo

Doutoranda do Programa de Pós-graduação em Turismo da Universidade de São Paulo. Mestra em Agronegócios pela Universidade Federal do Rio Grande do Sul (2020). Engenheira Agrônoma pela Universidade Federal do Pelotas (2017) e Bacharela em Turismo pela Universidade Federal de Pelotas (2012). Atuou em projetos de pesquisa, ensino e extensão nessas instituições. Pesquisa na área de turismo, com temas associados a natureza, meio rural, aventura, gênero e produção do conhecimento, utilizando métodos de abordagens mistas

Amanda Alves Borges, Universidade de São Paulo

É atualmente mestranda do PPGTUR (Programa de Pós-Graduação em Turismo) na USP (2020/2021). Concluiu o Curso Superior de Tecnologia em Gestão de Turismo na Universidade Estadual de Goiás(2015/1 -2017/2). Concluiu o curso Técnico de Guia de Turismo Regional, Nacional e América do Sul pelo Senac (2018/1 - 2019/1). Estuda principalmente o tema Turismo Espiritual, e também tem interesse nos temas: Ecoturismo, Turismo em terras indígenas, e gênero. Conhece 16 das unidades federativas do Brasil e no total 32 países: Alemanha, Argentina, Áustria, Bahamas, Bélgica, Belize, Brasil, Bolívia, Escócia, Espanha, Estados Unidos, França, Grécia, Guatemala, Holanda, Hungria, Inglaterra, Índia, Irlanda do Norte, Irlanda do Sul, Itália, Jamaica, Marrocos, México, Paraguai, País de Gales, Peru, Polônia, Portugal, República Tcheca, Turquia e Vaticano

Pedro Scrivano, Universidade de São Paulo

Mestrando do Programa de Pós Graduação em Turismo pela Escola de Ciências, Artes e Humanidades da Universidade de São Paulo (EACH | USP), com especialização em Gestão de Negócios e Inovação pela FIA Bussiness School (2017) e bacharel em Marketing pela Universidade de São Paulo (EACH | USP)

Otávio Bandeira Lamônica Freire, Universidade de São Paulo (ECA-USP)

É doutor em Gestão da Comunicação pela USP (2009), possui graduação em Comunicação Social - Publicidade e Propaganda pela Universidade Federal de Mato Grosso (1996), especialização em Marketing pela ESPM (1998), mestrado em Comunicação pela Universidade Paulista (2007) e mestrado em Educação pela Universidade de Cuiabá (2002). Atualmente é Professor Doutor referência MS-3 do Curso de Marketing da Escola de Artes, Ciências e Humanidades da Universidade de São Paulo - MKT-EACH/USP, Professor do Programa de Pós-Graduação em Administração - PPGA-FEA/USP, Professor do Programa de Pós-Graduação em Turismo - PPGTUR-EACH/USP e Professor Colaborador no Programa de Pós-Graduação em Comunicação - PPGCOM-ECA/USP. É Editor Associado de Marketing do RAUSP Management Journal. Tem experiência nas áreas de Marketing, Estratégia e Comunicação, atuando principalmente nos seguintes temas: comportamento do consumidor, marcas, capacidades de marketing, efeitos da propaganda no consumidor e na sociedade.

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