Creativity and innovation management in event organizing companies
DOI:
https://doi.org/10.5585/podium.v12i2.20279Keywords:
Management, Creativity, Innovation, Events tourism.Abstract
Objective: This paper aims to analyze the relationship between the management of creativity and the management of innovation in the process of organizing events of a tourist nature and its impact on event tourism.
Methodology/Approach: With a qualitative approach, the research presented here is presented as a case study in which the Keys Questionnaire (Creativity) and the Innovation Assessments were applied. In addition, the collection was complemented with the insertion of the researcher in the organizational scope to carry out non-participant observation in the work routine.
Originality/Relevance: The economic crises that recurrently emerge in society demand creative and useful responses. In the event tourism sector, more than ever, it is imperative to research organizational practices that result in the realization of creative and innovative ideas for the formatting of events with greater capacity to adapt to a new global dynamic, thus strengthening event tourism.
Main results: This research shows that the lack of alignment between the creative process and the implementation of innovations causes a limitation in the performance of the analyzed event on event tourism, so that the entire potential presented by Carnatal could be expanded with the application of organizational strategies that include actions that exceed the creative process, but that promote its efficient implementation.
Theoretical/methodological contributions: The alignment of theories on creativity and innovation to event tourism as a development bias for the sector.
Downloads
References
Alencar, E. M. (1996). A gerência da criatividade. Abrindo as janelas para a criatividade pessoal e nas organizações. São Paulo: MAKRON Books.
Allen, J., O'toole, W., Mcdonnell, I., & Harris, R. Organização e gestão de eventos. Rio de Janeiro: Campus, 2007
Alencar, E. M. (1998). Promovendo um ambiente favorável à criatividade nas organizações. RAE - Revista de Administração de Empresas, 38 (20), 18-25. Recuperado de https://www.scielo.br/j/rae/a/4SrFFm7jXXhdqbSJKbwqjZL/?lang=pt&format=pdf
Amabile, T. M. (september/october de 1998). How to Kill Creativity. Harvard Business Review. 76-87. Recuperado de https://hbr.org/1998/09/how-to-kill-creativity
Amabile, T. M. (1999). Como (não) matar a criatividade. HSM Management, 110-117. Recuperado de https://edisciplinas.usp.br
Amabile, T. M., Burnside, R. M., & Gryskiewciz, S. (1999). User’s manual for KEYS, assessing the climate for creativity: A survey from the Center for Creative Leadership. Greensboro: Center for Creative Leadership.
Bardin, L. (2011). Análise de conteúdo. São Paulo: Edições 70 Brasil.
Beni, M. C. (2003). Análise estrutural do turismo. São Paulo: Editora Senac.
Bes, F. T., & Kotler, P. (2011). A bíblia da inovação. Princípios fundamentais para levar a cultura da inovação contínua às organizações. São Paulo: Leya.
Bjørner, T., Kofoed, L. B., & Bruun-Pedersen, J. R. (2012). Creatvity in Project Work: Students' Perceptions and Barriers. International Journal of Engineering Education, 28 (3), 545-553. doi: http://www.scopus.com/inward/record.url?eid=2-s2.0- 84861608353&partnerID=40&md5=91708989d479618b3fbe39abdb7fd519
Britto, J., & Fontes, N. (2013). Estratégias para eventos: uma ótica do marketing e do turismo. São Paulo: Aleph.
Connell, J., Page, S. J. & Meyer, D. (2015). Visitor attractions and events: Responding to seasonality, Tourism Management, 46, 283-298. doi: https://doi.org/10.1016/j.tourman.2014.06.013.
Csikszentmihalyi, M. (1999). Implications of a systems perspective for the study of creativity. In: R. J. Sternberg, Handbook of creativity (pp. 313-335). Nova York: Cambridge University Press.
Czajkowski, A. & Czajkowski, S. (2017). Eventos: uma estratégia baseada em experiências. Curitiba: Intersaberes.
Derret, R. (2007). Festivals, events and the destination. In: I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. Mcmahon-Beattie, Festival and events management: an international arts and culture perspective. (pp. 32-49). Oxford: Elsevier Butterworth Heinemann.
Ensor, J., Robertson, M. & Ali-Knight, J. (2007). The dinamics of successful events – the expert perspective. Managing leisure. 12 (2-3), 223-235. https://doi.org/110.1080/13606710701406550
Everton, A., Jr. (2017). MPE: avanços importantes para as micro e pequenas empresas 2017 – 2018. Rio de Janeiro: Confederação Nacional do Comércio de Bens, Serviços e Turismo.
Getz, D. (1989). Special events: Defining the product. Tourism Management, 10 (2), 125-137. doi: https://doi.org/10.1016/0261-5177(89)90053-8
Getz, D. (1997). Event Management & Event Tourism. New York: Cognizant Communication Corporation.
Getz, D. (2007). Event Studies: theory, research and policy for planned events. Oxford: Butterworth-Heinemann.
Getz, D., & Page, S. J. (2016). Progress and prospects for event tourism research. Tourism Management, 52, 593-631. https://doi.org/10.1016/j.tourman.2015.03.007
Gil, A. C. (2009). Como elaborar projetos de pesquisa. São Paulo: Atlas.
Hon, A. H. Y., & Chan, W. W. H. (2013). Team Creative Performance: The Roles of Empowering Leadership, Creative-Related Motivation, and Task Interdependence. Cornell Hospitality Quarterly, 54(2), 199 -210. doi: https://doi.org/10.1177/1938965512455859
Jackson, C., Morgan, J. & Laws, C. (2018). Creativity in events: the untold story, International Journal of Event and Festival Management. 9(1), 2-19. doi: https://doi.org/10.1108/IJEFM-10-2017-0062
Liberato, M., Batista, N., Silva, C., Abud, A. & Holanda, F. (2020). Criatividade e Inovação no Setor de Turismo: Uma Revisão Sistemática da Literatura. Revista GEINTEC – Gestão, Inovação e Tecnologias. 10 (3), 5517-5526. doi: https://doi.org/10.47059/geintecmagazine.v10i3.1460
Melo Neto, F. P. (2013). Criatividade em Eventos. São Paulo: Contexto.
Matthews, D. (2016 a). Special event production. The resources. 2nd Edition. The Routledge. London.
Ministério do Turismo (2019). Número de eventos cadastrados no Ministério do Turismo cresce mais de 250%. https://www.gov.br/turismo/pt-br/assuntos/ultimas-noticias/numero-de-eventos-cadastrados-no-ministerio-do-turismo-cresce-mais-de-250
Ministério do Turismo (2020a). Carnaval 2020 é marcado por recordes. http://www.turismo.gov.br/%C3%BAltimas-not%C3%ADcias/13361-carnaval-2020-%C3%A9-marcado-por-recordes.html.
Pine, B. Joseph. e Gilmore, James H. The experience economy: work is theatre & every business a stage. Boston: Harvard Business School, 1999.
Rêgo, G. C de B. (2018). Gestão da criatividade e inovação em empresas organizadoras de eventos (Dissertação de Mestrado, Programa de |Pós-Graduação em Turismo – PPGUR, Universidade Federal do Rio Grande do Norte). Recuperado de https://repositorio.ufrn.br/bitstream/123456789/26573/1/Gest%C3%A3ocriatividadeinova%C3%A7%C3%A3o_Rego_2018.pdf
Richardson, R. J. (1999). Pesquisa social: métodos e técnicas (3 ed.). São Paulo: Atlas.
Rosello, J., & Tran, V. (2011). Assessing the climate for creativity: the example of a french high-tech organization. 12th European Conference on Creativity and Innovation. 12, pp. 626 - 641. Faro: Faro: EACI. Recuperado de https://sapientia.ualg.pt/handle/10400.1/1935
Rosing, Kathrin & Frese, Michael & Bausch, Andreas. (2011). Explaining the Heterogeneity of the Leadership-Innovation Relationship: Ambidextrous Leadership. The Leadership Quarterly. 22(5), 956 – 974. https://doi.org/10.1016/j.leaqua.2011.07.014
Sarooghi, H., Libaers, D. & Burkemper, A. (2015). Examining the relationship between creativity and innovation: A meta-analysis of organizational, cultural, and environmental factors. Journal of Business Venturing. 30(5), 714 -731. https://doi.org/10.1016/j.jbusvent.2014.12.003
Scherer, F. O., & S.Carlomagno, M. (2009). Gestão da Inovação. São Paulo: Atlas.
Serviço Brasileiro de Apoio às Micro e Pequenas Empresas, União Brasileira dos Promotores de Feira, & Associação Brasileira de Empresas de Eventos. (2020). Impactos recentes do coronavírus no segmento de turismo de negócios e eventos. Recuperado de https://bit.ly/3kgWWOF
Stewart, T.(1998). Capital intelectual: a nova vantagem competitiva das empresas. Rio de Janeiro: Campus.
Tidd, J., & Bessant, J. (2015). Gestão da Inovação (5 ed.). Porto Alegre: Bookman.
Veal, A. J. (2011). Metodologia de pesquisa em lazer e turismo. São Paulo: Aleph.
World Health Organization. (2020c). Coronavirus disease 2019 (COVID-19) Situation Report – 51. Recuperado de https://bit.ly/3pQde2a
Yin, R. K. (2010). Estudo de caso: planejamento e métodos (4 ed.). Porto Alegre: Bookman.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Dos autores
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
