“Because i choose to”: reasons for women to choose boutique fitness centers

Kadir Yıldız; Elvan Deniz Yumuk; Nazlıcan Ekim; Jerónimo García-Fernández

doi:10.5585/podium.v10i1.17616

Authors

Kadir Yıldız Manisa Celal Bayar University https://orcid.org/0000-0003-3347-0319
Elvan Deniz Yumuk Manisa Celal Bayar University https://orcid.org/0000-0002-8531-9509
Nazlıcan Ekim Manisa Celal Bayar University https://orcid.org/0000-0002-7431-5238
Jerónimo García-Fernández Universidad de Sevilla; Seville, Spain. https://orcid.org/0000-0001-6574-9758

DOI:

https://doi.org/10.5585/podium.v10i1.17616

Keywords:

Fitness, Consumer, Service quality, Boutique fitness, Women

Abstract

Objectives: The aim of this study is to investigate the women’s perspective about boutique fitness center and explain their opinions through service quality dimension and demands of these customers.

Methodology/Approach: The study was in qualitative research technique and phenomenology pattern was used. The study sample consisted of 9 female customers of a private boutique fitness centers selected. The data was collected through face-to-face interview and content analysis method was used in the analysis of the data.

Main results: The results show that female participants’ opinions about preferring the boutique fitness centers are linked in the sub-themes as Socialization, Physical Changes, Location & Transport, Security, Customer-oriented, Environment and Program of the theme Preference Reasons. In conclusion, the most significant factors affecting participants to take part in boutique fitness centers are physical changes, socialization and program.

Theoretical and methodological contributions: The paper theoretically contributes to the literature related to boutique fitness centers by revealing reasons for female customers to choose boutique fitness centers in terms of experiential point of view.

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Author Biographies

Kadir Yıldız, Manisa Celal Bayar University

Assoc. Prof. Dr

Faculty of Sport Sciences, Department of Sport Management

Elvan Deniz Yumuk, Manisa Celal Bayar University

Lecturer,

Faculty of Sport Sciences, Department of Recreation

Nazlıcan Ekim, Manisa Celal Bayar University

Manisa Celal Bayar University, Department of Physical Education and Sport Teaching.

Jerónimo García-Fernández, Universidad de Sevilla; Seville, Spain.

Assist. Prof. Dr.

Spain.Universidad de Sevilla; Seville, Spain.

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