Proposal of an evaluation model for consulting projects based on a model of excellence in management: application in micro and small businesses in the out-of-home food segment in the city of São Paulo

Abstract

This article deals with a quantitative research method, through action research. The aim of article was to propose an evaluation model for consulting projects based on a management excellence model for application in micro and small companies in the away-from-home food segment in the city of São Paulo. For this purpose, an initial diagnosis was carried out, and later, an action research was carried out in a sample composed of ten entrepreneurs from the away-from-home food segment located in the city of São Paulo. The data were analyzed from a Multicriteria Decision Analysis using the TOPSIS method so that the companies that obtained the best results were ranked. First, the initial diagnosis (T0) was carried out and the problem deepened. Thus, an action plan was proposed that allowed the implementation of the proposed actions and, later, the companies were submitted to a new diagnosis (T1) to evaluate the results with the objective of understanding the evolution in the management practices after the intervention. From the results found in the MCDM analysis, we set out to verify the actions taken in the three best ranked companies. As a contribution, the article presents a model for evaluating the performance of companies, so that consultants can assertively apply and verify the points that need to be improved, thus making the work more accurate in consulting projects.