Servitization on the primary sector – coffee plantations case

Rebecca Impelizieri Moura da Silveira; Noel Torres Júnior; Rafael Teixeira; Ana Correia Simões

doi:10.5585/2023.22990

Authors

Rebecca Impelizieri Moura da Silveira Universidade Federal de Viçosa (UFV - Campus Florestal) / Florestal, Minas Gerais (MG) https://orcid.org/0000-0003-3582-0490
Noel Torres Júnior Universidade Federal de Minas Gerais/ Departamento de Ciências Administrativas - Belo Horizonte (MG) https://orcid.org/0000-0001-5629-3592
Rafael Teixeira Department of Supply Chain and Information Management - School of Business - College of Charleston / Universidade em Charleston, Carolina do Sul https://orcid.org/0000-0002-7643-6084
Ana Correia Simões INESC TEC (Institute for Systems and Computer Engineering, Technology and Science) - Centre Enterprise Systems Engineering / Porto https://orcid.org/0000-0001-7193-3615

DOI:

https://doi.org/10.5585/2023.22990

Keywords:

servitization, product-service systems, agriculture, coffee plantation, after-sales service.

Abstract

This paper analyzes the servitization process of different suppliers in the coffee production chain in Brazil. A literature review on product-service systems (PSS) was performed to develop a framework to identify the typology of services in the agriculture sector. The results highlighted that the provision of "less advanced" services is not a necessary condition for the company to offer "more advanced" services. However, the characteristics of rural properties seem to affect the number of services associated with machine suppliers. The results support managers in this sector to identify service offerings and widen the discussion about servitization by covering a barely explored sector.

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Author Biographies

Rebecca Impelizieri Moura da Silveira, Universidade Federal de Viçosa (UFV - Campus Florestal) / Florestal, Minas Gerais (MG)

Mestre e Doutora em Administração pela UFMG, atualmente é Professora Adjunta do Instituto de Ciências Humanas e Sociais - IHF, na Universidade Federal de Viçosa (UFV - Campus Florestal). Na instituição atua na linha de pesquisa de Marketing, com enfoque na área de Comportamento do Consumidor e Marketing de Relacionamento. Possui também experiência profissional e em docência na área de Logística e Gestão de Cadeias de Suprimentos, tendo atuado como professora em cursos de pós graduação em Administração da UFMG e UFJF nessa temática. Faz parte do grupo de pesquisa de Logística, Gestão de Operações e Supply Chain - LOGOS, da Universidade Federal de Juiz de Fora.

Noel Torres Júnior, Universidade Federal de Minas Gerais/ Departamento de Ciências Administrativas - Belo Horizonte (MG)

Doctor in Production Engineering from the University of São Paulo (2007). Since 2009, he has been working as an Associate Professor at the Management Department in the Federal University of Minas Gerais – UFMG. He is a member of the Center for Postgraduate Studies and Research in Management. His research and disciplines cover topics
such as services management, business process and service operations.

Rafael Teixeira, Department of Supply Chain and Information Management - School of Business - College of Charleston / Universidade em Charleston, Carolina do Sul

Rafael Teixeira é Ph.D. em Management pela Clemson University (Carolina do Sul, EUA), mestre em Administração pela Unisinos, especialista em Marketing pela FGV-RJ e graduado em Administração pela UFRGS. Atualmente é professor assistente no Departament of Supply Chain and Information Management da School of Business do College of Charleston, em Charleston na Carolina do Sul (EUA).

Ana Correia Simões, INESC TEC (Institute for Systems and Computer Engineering, Technology and Science) - Centre Enterprise Systems Engineering / Porto

Ana Cristina Simões is a researcher at INESC Porto since 2011, where she has been working at the Centre of Enterprise of Systems Engineering (CESE). She obtained a PhD in Engineering and Industrial Management at the Faculty of Engineering of University of Porto (2016), and a Master degree in Quantitative Methods Applied to Management at Porto Business School of University of Porto and had a Degree in Engineering and Industrial Management at University of Aveiro (1998). Ana Simões developed a significant part of her professional career working in health management and planning, mainly with the Health Ministry/agencies, as a senior consultant.

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