Avatar: An Assessment of the Fundamental Aspects of Outsourcing in an Observational Study<Br>Http://Dx.Doi.Org/10.5585/Riae.V9i3.1684

Authors

  • Diego de Queiroz Machado Universidade Estadual do Ceará
  • Carlos Alberto dos Santos Bezerra Faculdade Integrada do Ceará

DOI:

https://doi.org/10.5585/ijsm.v9i3.1684

Keywords:

Avatar, Observational Study, Outsourcing, Social Representations, Strategy.

Abstract

Among the several existing organizational strategies, outsourcing has achieved increasing prominence in the business field, where it is already considered to be notably generalized, requiring a continuous review of its fundamental aspects. Therefore, this study aspires to present, through an observational study, an analysis of the outsourcing strategy from Avatar, the motion picture. The choice of research was driven by the relationship between two organizations constituting the background of the narrative: RDA and the Avatar Program. Data was analyzed to identify elements either described by the theory or diverging from it. Finally, it was concluded that the entire outsourcing process should take into account critical success factors, such as: organizational culture or the difference in perception of business between all involved companies.

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Published

28.01.2011

How to Cite

Machado, D. de Q., & Bezerra, C. A. dos S. (2011). Avatar: An Assessment of the Fundamental Aspects of Outsourcing in an Observational Study<Br>Http://Dx.Doi.Org/10.5585/Riae.V9i3.1684. Revista Ibero-Americana De Estratégia, 9(3), 44–62. https://doi.org/10.5585/ijsm.v9i3.1684

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Articles