Análise da contribuição de mapeamento tecnológico (Roadmapping) para a gestão estratégica da inovação: estudo de caso de uma multinacional do setor automotivo

Débora Guimarães Sousa; Rodrigo Baroni Carvalho; José Márcio Castro

doi:10.5585/iptec.v8i1.17400

Authors

Débora Guimarães Sousa Pontifícia Universidade Católica de Minas Gerais (PUCMinas)
Rodrigo Baroni Carvalho PPGA-PUCMinas
José Márcio Castro PPGA-PUCMinas

DOI:

https://doi.org/10.5585/iptec.v8i1.17400

Keywords:

Roadmapping, Automobile industry, Technological Innovation Management, Strategic Planning.

Abstract

The objective of the paper is to analyze the contribution of the technology roadmapping methodology (TRM) to the process of technological innovation in a multinational automobile industry. A single case study approach was used with participant observation, document analysis and semi-structured interviews with thirteen professionals from different areas who participated in the roadmap process. The results showed that TRM has support the strategic planning and that the innovation contributions tend to emerge along with the deployment of TRM-inspired initiatives. The case has given evidences of the TRM potential to strategy and innovation alignment with an industry characterized by intense technological evolution.

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Author Biographies

Débora Guimarães Sousa, Pontifícia Universidade Católica de Minas Gerais (PUCMinas)

graduação em Engenharia de Produção pela Pontifícia Universidade Católica de Minas Gerais(2011) e mestrado em Administração pela Pontifícia Universidade Católica de Minas Gerais(2014)

Rodrigo Baroni Carvalho, PPGA-PUCMinas

Doutor em Ciência da Informação (UFMG / University of Toronto)

José Márcio Castro, PPGA-PUCMinas

doutorado em Administração pela Faculdade de Economia e Administração da Universidade de São Paulo/FEA/USP (1999), mestrado em Administração pelo Centro de Pós Graduação e Pesquisa em Administração/CEPEAD/UFMG (1989) e graduação em Ciências Econômicas pela Universidade Federal de Juiz de Fora/UFJF (1983)

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