Estratégia de Dados e Marketing Digital: Novas Formas de Aumentar Receitas e Diminuir Custos

Abstract

This article presents the importance of creating a digital data and marketing strategy in an ethical and safe way for companies from different sectors of the economy. How can businesses be more valued when they have a digital marketing plan with well-defined strategies for capturing available data that can be structured or unstructured, stored securely and with due treatment allowing better decision making to generate Revenues and other benefits for organizations and also for society. As the growing number of digital media users, especially Facebook, are leveraging connections and thus analyzing how Big Data and social networks can form a value-adding tool to reach a new audience and create business strategies to be Competitive marketplace by increasing revenues and reducing costs with technology.