Impact of creativity on student entrepreneurial intention

Thuy Thu Nguyen; Hoa Thi Thanh Phan; Van Thanh Pham

doi:10.5585/iji.v9i3.19659

Autores

Thuy Thu Nguyen National Economics University, VietNam https://orcid.org/0000-0002-3973-607X
Hoa Thi Thanh Phan National Economics University https://orcid.org/0000-0001-5984-138X
Van Thanh Pham National Economics University https://orcid.org/0000-0001-7494-4205

DOI:

https://doi.org/10.5585/iji.v9i3.19659

Palavras-chave:

Intenção empreendedora, Criatividade, Modelo de teoria do comportamento planejado.

Resumo

Objetivo do estudo: Esta investigação empírica tem como objetivo testar o impacto direto e indireto da criatividade nas intenções empresariais, aplicando a teoria do comportamento planeado (TPB) como um quadro subjacente.

Metodologia/abordagem: Um estudo quantitativo é conduzido através de uma pesquisa que inclui 703 estudantes de graduação no Vietname. Análise do modelo de equação trónica (SEM) com AMOS 23 foi usada para testar o modelo teórico.

Originalidade/Relevância: A criatividade assume-se como uma característica comum dos empreendedores, um pré-requisito necessário para a inovação e o empreendedorismo, mas a influência da criatividade na intenção de empreendedorismo é inconsistente na literatura. Esta pesquisa utiliza o efeito mediador para explicar esta relação de inconstância. Assim, este estudo centra-se no impacto direto e indireto da criatividade na intenção de empreendedorismo num país emergente asiático

Principais resultados: Resultados analíticos mostram que a criatividade não tem um efeito direto significativo na intenção empresarial. Em vez disso, tem um efeito indireto na intenção empresarial através de três determinantes da intenção empresarial (atitude, normas subjetivas e controlo comportamental).

Contribuições Teóricas/metodológicas: O estudo fornece provas empíricas para confirmar a importância da atitude, das normas subjetivas e do controlo comportamental que mediam plenamente o impacto da criatividade na intenção empresarial.

Contribuições sociais/de gestão: Estes resultados sugerem várias implicações para promover o empreendedorismo nos estudantes universitários.

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Biografia do Autor

Thuy Thu Nguyen, National Economics University, VietNam

PhD in Business management Faculty. National Economics University. Hanoi – Vietnam

Hoa Thi Thanh Phan, National Economics University

PhD in Business management Faculty. National Economics University. Hanoi – Vietnam.

Van Thanh Pham, National Economics University

PhD candidate in Business management Faculty. National Economics University. Hanoi – Vietnam

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