Inovação Tecnológica em Projetos de Novos Produtos: Um Estudo Exploratório sobre Relações Gerenciais de Integração entre Unidades de uma Multinacional

Daniel Jugend; Sérgio Luis da Silva

doi:10.5585/gep.v3i1.55

Authors

Daniel Jugend Universidade Estadual Paulista Júlio de Mesquita Filho - UNESP, São Paulo
Sérgio Luis da Silva Universidade Federal de São Carlos

DOI:

https://doi.org/10.5585/gep.v3i1.55

Keywords:

Integration, Technological Innovation of Products, Multinational Company.

Abstract

Although the topic of integration in product development is widely debated in the literature, there are few studies that address the participation by subsidiaries of multinational and R & D centers around the world in development projects of new products. Focusing on the perception of the Brazilian unit, this paper aims to present and analyze integration practices among subsidiaries, headquarters and R&D centers in product development projects in a multinational high tech company. For this purpose, was conducted an exploratory and qualitative researched operationalized by case study. Among the main results, it was noted collaboration between locals marketing and engineering with the R & D centers, important role of senior management in the Brazilian unit to communicate outcomes of the strategic planning of products and technologies established by the headquarters to the subsidiary, the adoption of technological and information mechanisms and the application of methods such as technology roadmap.

Author Biographies

Daniel Jugend, Universidade Estadual Paulista Júlio de Mesquita Filho - UNESP, São Paulo

Doutorado em Engenharia de Produção pela UFSCar. Professor assistente doutor do Departamento de Engenharia de Produção da Faculdade de Engenharia da UNESP.

Sérgio Luis da Silva, Universidade Federal de São Carlos

Doutorado em Engenharia Mecânica pela EESC-USP. Professor do Departamento da Ciência da Informação da UFSCar e do programa de pós graduação em engenharia de produção desta mesma instituição.

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