Projeto de machine learning: compreensão da hospitalidade como diferencial competitivo na gestão de restaurantes

Paulo Sergio Gonçalves de Oliveira; Thais Goldbard Yoshiura; Carlos Alberto Alves

doi:10.5585/gep.v11i3.18748

Authors

Paulo Sergio Gonçalves de Oliveira Universidade Anhembi Morumbi https://orcid.org/0000-0001-9122-4904
Thais Goldbard Yoshiura Centro Universitário Senac, Centro Universitário Senac - SP, Instituto Gastronômico das Américas, Universidade Anhanguera, Universidade Anhembi Morumbi https://orcid.org/0000-0002-2345-5580
Carlos Alberto Alves Universidade Anhembi Morumbi https://orcid.org/0000-0003-2260-5580

DOI:

https://doi.org/10.5585/gep.v11i3.18748

Keywords:

Software Design, Naïve Bayes, Machine Learning, Hospitality in Service Competitiveness, Food and Beverage Management

Abstract

The aim of this article is to present the development of a Machine Learning project to predict the classification of the customer in relation to the restaurant, thus enabling the use of Hospitality as a competitive differential. To achieve the objective, a Machine Learning project was developed, which involved the development of a script in the R language, which allows analysis and application in Restaurants, in order to support managers in decision-making and eventual actions to mitigate problems. In order to capture the experts' experience, a model was developed by applying the Naïve Bayes algorithm, which was trained using data obtained from the TripAdvisor Site, reaching a hit rate of around 84% with the test data. This value is acceptable for new analyzes with data from customer opinions, thus demonstrating that the project has achieved its objective.

Author Biographies

Paulo Sergio Gonçalves de Oliveira, Universidade Anhembi Morumbi

Professor do Programa de Pós-Graduação em Hospitalidade (Mestrado e Doutorado)
Professor do Mestrado Profissional em Gestão de Alimentos e Bebidas

Thais Goldbard Yoshiura, Centro Universitário Senac, Centro Universitário Senac - SP, Instituto Gastronômico das Américas, Universidade Anhanguera, Universidade Anhembi Morumbi

Mestranda em Hospitalidade na Universidade Anhembi Morumbi

Professora de Gastronomia na Universidade Anhanguera

Carlos Alberto Alves, Universidade Anhembi Morumbi

Professor do Programa de Pós-Graduação em Hospitalidade (Mestrado e Doutorado)
Professor do Mestrado Profissional em Gestão de Alimentos e Bebidas

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