ENVIRONMENTAL MANAGEMENT FROM BIODYNAMIC PRODUCTION: AN ALTERNATIVE TO SUSTAINABILITY IN A SANTA CATARINA WINERY

Authors

  • Jamir Rauta UNOESC - Mestrado Profissional de Administração
  • Julie Rossatto Fagundes Unoesc - Mestrado Profissional em Administração
  • Simone Sehnem Unoesc - MEstrado Profissional em Administração

DOI:

https://doi.org/10.5585/geas.v3i3.156

Keywords:

Produção Biodinâmica, Estratégia, Gestão Ambiental

Abstract

From a case study at Vinícola Santa Augusta (Santa Augusta Winery) - VSA, this paper aims to understand the process of biodynamic production and its contribution to the sustainability of the enterprise and the environment. VSA has developed sustainable actions in its production process by growing biodynamic grapes, to meet a strategic need of the market, but with no intention of developing an environmental management strategy in the process. This study is a qualitative, descriptive and exploratory research, with theoretical support based on Biodynamics concepts and their contributions to the environment, beyond Environmental Management concepts from the perspective of Rohrich and Cunha (2004) and Maimon (1994).This article aims at proposing the implementation of an environmental management by the company, from the gradual adoption of sustainable practices and the maintenance of biodynamic farming in its production process. This research showed that biodynamic production is still modest in Brazil, mainly in the wine industry, and VSA is a pioneer in the segment. The study also allows for the understanding of Biodynamics as an alternative for sustainable production, conservation characteristics of non-renewable resources and respect for the limits of nature, besides allowing for quality products, with high added value.

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Author Biography

Jamir Rauta, UNOESC - Mestrado Profissional de Administração

Mestrando em Administração - Competitividade no Agronegócio*; Pós graduação em Marketing, propaganda e vendas; Pós Graduação em Gestão Estratégica de Marketing; Graduado em Administração; Técnico em Contabilidade. Administrador CRA/PR 23700. Experiência como Gerente Administrativo, Gerente de Marketing e Comercial, Supervisor de Marketing e Comercial, Coordenador e Professor de Ensino Superior. Especialista em gestão de equipes. Conhecimento e Experiência em BSC (Balanced Scorecard). Consultor em Gestão Estratégica e Marketing. *Programa de Mestrado Profissional.

Published

2014-12-01

How to Cite

Rauta, J., Fagundes, J. R., & Sehnem, S. (2014). ENVIRONMENTAL MANAGEMENT FROM BIODYNAMIC PRODUCTION: AN ALTERNATIVE TO SUSTAINABILITY IN A SANTA CATARINA WINERY. Revista De Gestão Ambiental E Sustentabilidade, 3(3), 135–154. https://doi.org/10.5585/geas.v3i3.156