Individual Microentrepreneurs: A Study of Their Actions and Perceptions in Response to the Requirements of Sustainable Development

Abstract

This paper describes the actions and perceptions of small individual entrepreneurs and is justified by the socioeconomic importance of this new business characterization and the projection of the growth of its formalization, which depicts figures and percentages of significant contribution to the development of the country. In order to understand the sustainable management standards, the study was characterized as descriptive, quantitative, opting for the survey, with the application of structured questionnaires in a sample of 391 entrepreneurs in the micro region of Varginha (MG). From the results it was possible to show a low involvement of small individual entrepreneurs with social and environmental issues. They showed a lack of guidelines aimed at environmental preservation and a lack of interest in volunteering. However, perceptions of the adoption of actions aimed at preserving the environment being able to ensure better living conditions for future generations were frequent; so were the belief that attitudes towards the improvement and welfare of the human being may provide advantages for the company.