Ceribeli HB, do Prado LS, Merlo EM. A JOINT APPLICATION OF THE SWOT/PEST ANALYSIS FOR EVALUATING COMPETITIVE STRATEGIES IN THE RETAIL MERKET<br>http://dx.doi.org/10.5585/riae.v9i1.1655. Rev. Ibero-Am. de Est. - RIAE [Internet]. 2010 Jul. 27 [cited 2024 Nov. 12];9(1):77-101. Available from: https://uninove.emnuvens.com.br/riae/article/view/15172