Rodrigues, Juliana Werneck, Jorge Ferreira da Silva, Jorge Brantes Ferreira, and Luis Fernando Hor-Meyll. 2012. “Commitment and Switching Intentions: Customers and Brands”. Revista Ibero-Americana De Estratégia 11 (3):119-46. https://doi.org/10.5585/ijsm.v11i3.1861.