[1]
Ceribeli, H.B. et al. 2010. A JOINT APPLICATION OF THE SWOT/PEST ANALYSIS FOR EVALUATING COMPETITIVE STRATEGIES IN THE RETAIL MERKET<br>http://dx.doi.org/10.5585/riae.v9i1.1655. Revista Ibero-Americana de Estratégia. 9, 1 (Jul. 2010), 77–101. DOI:https://doi.org/10.5585/ijsm.v9i1.1655.