Bambuy, Lívia Rufino, Josmar Andrade, and Miguel Angelo Hemzo. “The Value Capture Brand Leaders by Own Brands. An Exploratory Study on Packaging Similarity”. ReMark - Revista Brasileira de Marketing 13, no. 6 (December 23, 2014): 64–79. Accessed November 9, 2024. https://uninove.emnuvens.com.br/remark/article/view/12066.