Rosenberger III, Philip J., Jin Ho Yun, Mohammad M. Rahman, Köcher Sören, e Mauro José de Oliveira. 2019. “Gooool: Motivation Drivers of Attitudinal and Behavioral Fan Loyalty in Brazil”. ReMark - Revista Brasileira De Marketing 18 (4):116-36. https://doi.org/10.5585/remark.v18i4.16386.