MALHOTRA, Naresh K. Marketing Research: Current State and Next Steps. ReMark - Revista Brasileira de Marketing, [S. l.], v. 17, n. 5, p. 647–665, 2018. DOI: 10.5585/bjm.v17i5.4172. Disponível em: https://uninove.emnuvens.com.br/remark/article/view/12420. Acesso em: 19 set. 2024.