KNOSSENBURG, Yentl; NOGUEIRA, Roberto; CHIMENTI, Paula. Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral. ReMark - Revista Brasileira de Marketing, [S. l.], v. 15, n. 4, p. 448–458, 2016. DOI: 10.5585/remark.v15i4.3385. Disponível em: https://uninove.emnuvens.com.br/remark/article/view/12143. Acesso em: 9 nov. 2024.