Nunes, F.A. de S.F. et al. 2023. Rivalry formation among football fans: an analysis of the rivalry between the Atlético-MG and Cruzeiro brazilian football clubs. ReMark - Revista Brasileira de Marketing. 21, 5 (Jan. 2023), 1677–1729. DOI:https://doi.org/10.5585/remark.v21i5.20430.