Castellar, Guilherme Batistella, Mateus Ferreira Rumbelsperger Querido, and Fernando de Souza Meirelles. 2021. “To the Top: The Impact of Digital Transformation on the Market Value of Magazine Luiza”. International Journal of Innovation 9 (3):439-73. https://doi.org/10.5585/iji.v9i3.18621.